AEO stands for answer-engine optimisation. It means making your business easy for search engines and AI assistants to understand, and easy to quote when someone asks a question.
How it relates to SEO
SEO is about being found in a list of results. AEO is about being the source of the answer itself. They overlap heavily: both need pages that can be read, facts that are correct, and a site that works on a phone. AEO adds a stronger focus on clear, direct answers to the questions customers really ask.
What changes in practice
- Pages open with a plain answer, then add detail.
- Facts such as hours, address, services and fees are stated once, clearly, and match everywhere.
- Each main service has its own page.
- You map the questions customers ask and check that a page answers each one.
What AEO is not
It is not a trick, and it is not a guarantee. Nobody controls what an AI assistant says. What you control is the quality and clarity of what you publish, and that is where the work is.